Statistical Monitoring

At Toltech we are often confronted with the fact that clients are uncertain about what is going on with their website, and how much their website actually helps to promote their business.

Website Statistics are a powerful way to measure a great number of your website's key performance indicators. They reveal detailed information about who your visitors are, and in which way they behave on your website.

These statistics will help you uncover particular strengths and weaknesses of your online presence, thus helping you to make important decisions concerning your future internet strategy.

The Toltech Web Statistics include:

Reports

Daily, Weekly, Monthly or real time full access online reporting to keep you informed of all website statistics

Number of visitors

Gives you direct feedback of your website's visitor numbers and also enables you to evaluate the success of any internet - marketing related activities such as newsletters or advertising campaigns.

Origin of visitors by country

This is very important. Many people see the number of visitors to their website as the single most important number. However if you have a lot of traffic from the USA and you are not selling to them then the visitor numbers start to seem irrelevant. Better to have a more targeted audience who are interested in your product or services and who are willing to enquire or buy. The opposite also being if you identify a growing number of visitors and enquiries from Germany it is possibly time to consider a German area on your website.

Which pages were visited, and for how long

Visitors want quality information and they usually want it quick. The reporting from our website statistics show you exactly how visitors navigate your site. Which pages you think are most important and which pages the visitors go to can very often be different.

By watching these numbers you are in control. You can assess what changes you may need to continue to customize and hone the site to your visitors needs. This is the power of web statistics.

How many downloads were made

An easy way to measure the success of the online-services you provide by monitoring any PDF's or other documents you have available for download.

Which other websites referred visitors to your own site, and how many

If you registered with paid directories or similar sites this is an easy way to evaluate how much you get back for your investment. It also is a great way to find related websites to place targeted advertising etc.

Feedback about which search engine, keywords or phrases were used to find your site

Find out which search engine is most used by your visitors, and what keywords and - phrases they used to find your site. Our online Marketing Services. Helps our clients identify which phrases to use to get high search engine rankings.

Other Information

Other information provided by Toltech Web Stats include the version of operating system and browser used, hits received, tracking and watching of individual links or web addresses on your website, and many others.

To switch on your Web Stats today, speak to Grahame or Brian on O1475 716726 now! back to internet marketing