Pay per Click and Pay per Performance advertising campaigns - it's all about Return on Investment

Toltech currently employs 2 Google Adwords Qualified Individuals.

Pay per Performance Advertising has become increasingly popular in recent years. Pay per Click, Pay per View, Pay per Referral or Pay per Sign-up - these are only a few examples of available variations of online advertising.

But all these variation share at least one common element - they are all completely performance driven. The advertiser only pays if a certain action is performed by a somebody interested in the offer. By clicking on the advert the prospect is forwarded to the advertiser's website where he will be able to buy, register, sign-up or similar.

The price per click is determined by a variety of factors. The number of bidding competitors, their budget, the desired ranking position within the sponsored search results and the relevancy of the advertising website influence the click price. Niche keywords perhaps cost £0.15 per click for a top 10 ranking, very competitive key phrases like insurance related phrases can easily reach between £50 - £100 per click for a top ranking.

Different to the generic search results your paid advertisments will start to work for you almost immediately, and updates can be done almost in real time. This makes PPC Advertising a good choice for temporary advertisments, short term promotions and sales, last-minute availabilities for Hotels etc, and similar.

Although it seems very easy to setup a Pay per Click campaign with one of the big online advertising networks such as Google AdWords, MSN AdCenter or Yahoo Search marketing, it is much harder to make it an efficient and worthwhile effort.

Thorough research of the desired keywords, selection of the right target market, advertisement design, an advertising budget which is right for the size and targets of the campaign, optimisation of the landing page, click tracking, conversation tracking, daily management and optimisation and synchronisation with other marketing strategies are just a few of the elements of a Pay per Click campaign which will greatly influence the Return on Investment (ROI), and therefore make your efforts successfully, or a failure.

Toltech has successfully planned and implemented Pay per Click / Pay per Performance advertising campaigns worth several £10000 for companies in Glasgow, Inverclyde, Argyll and throughout Scotland and the UK . Industry sectors included (between others) Hospitality, Retail, Printing, Health, Boats & Yachts, Gifts and Books.

To plan your Pay per Click Advertising campaign, speak to Grahame or Brian on O1475 716726 now! back to internet marketing